Case Study: Milia Marketing achieves 651% increase in website conversion rate for Firenza Stone with CallRail

Firenza Stone sees 651% increase in website conversion rate thanks to call tracking

Milia Marketing, a Cleveland-based digital marketing agency, was brought in to rescue Firenza Stone’s struggling online presence: a legacy website, virtually zero leads, and poor visibility into inbound call quality were limiting marketing ROI. To address tracking and lead attribution, Milia Marketing partnered with CallRail to deploy call tracking, recordings, and integrations with ad campaigns.

Milia Marketing redesigned Firenza Stone’s website and implemented CallRail custom numbers and Google Ads integration to track and improve call-driven leads and agent performance. The results were dramatic: a 651% increase in conversion rate, 14.4% lower cost-per-click, organic traffic up over 105%, an average of 135 leads per month (122 phone leads/month in 2021), an 18% annual increase in incoming calls, and a 24% drop in missed calls — gains Milia Marketing credits to CallRail.

Milia Marketing

Anthony F.

Milia Marketing