Case Study: Firenza Stone boosts monthly leads with CallRail

Firenza Stone increases monthly leads with CallRail after uncovering source data beyond Google Analytics

Firenza Stone, a home improvement dealer, sought to generate more leads without increasing their advertising spend. They needed deeper insights into which marketing channels were most effective, as they were unable to get this full picture from Google Analytics alone. They turned to CallRail's call tracking software to address this challenge.

By implementing CallRail, Firenza Stone gained valuable insights into the precise origin of their leads. This allowed them to understand which strategies were working and which needed adjustment. As a result, the company saw an increase in their total average number of monthly leads within just a few months of using the solution from CallRail.

Firenza Stone