Case Study: Fannit achieves recovery of $450,000/month in lost revenue for Mercedes-Benz of Seattle with CallRail

Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

Fannit, an inbound marketing agency, faced limited visibility into clients’ inbound calls because previous call‑tracking was rudimentary, low‑fidelity, and often misattributed; the agency had to rely on incomplete client reporting. To fix this, Fannit implemented CallRail’s call tracking and call recording solution to better attribute leads and monitor how inbound calls were handled.

Using CallRail, Fannit deployed unique trackable numbers and recordings to uncover tracking discrepancies and problems in clients’ phone systems. For Mercedes‑Benz of Seattle they identified 9% of calls lost each month due to phone‑tree issues—about $450,000 in missed revenue monthly—which CallRail helped recover; paired with paid‑search and conversion optimization, Fannit drove more qualified buyers to the lot and lifted the sales team’s closing rate to 23.6%.

Fannit

Tony Lael

Partner and Marketing Strategist