Case Study: Dyverse, an Orlando-based digital advertising agency, achieves a 33% increase in inbound calls and streamlined Facebook ad tracking with CallRail

Dyverse Shows How Call Tracking and Facebook Work Better Together

Dyverse, an Orlando-based digital advertising agency serving multi-family apartment clients, needed a robust call-tracking solution that could manage tracking numbers across dozens of sites, sync call data into their main marketing CRM, and work with Facebook Ads — all while many clients were hesitant to grant webmaster access. After evaluating options, Dyverse selected CallRail’s call tracking platform, using features like Dynamic Number Insertion and the native Facebook integration to meet those requirements.

Dyverse rolled out CallRail for nearly 150 customers, using DNI to swap numbers without developer intervention and syncing call data into their CRM and Facebook Ad Manager for accurate attribution. The CallRail implementation delivered measurable results — one property saw inbound calls rise by more than 33% over six months — and saved time on ad setup, improved lead reporting, and made Facebook ad buys far more efficient and provable.

Dyverse

John Todero

Founder and President