Case Study: D.R. Horton saves thousands in lost leads with CallRail Lead Center

D.R. Horton cuts lead follow-up time in half with CallRail

D.R. Horton, the largest homebuilder in America, faced a significant challenge with lead visibility and management. Across their many offices, including a small team in New Mexico, they struggled to track incoming calls and leads, leading to frustrated customers from duplicate communications and missed sales opportunities. This lack of organization was costly in a high-cost-per-lead industry. They turned to CallRail and its Lead Center product to address these issues.

By implementing CallRail's Lead Center combined with Call Tracking, D.R. Horton consolidated communications and gained full visibility into every lead interaction. The solution enabled efficient lead assignment, improved team training through call recordings, and provided valuable performance insights. As a result, CallRail helped D.R. Horton achieve significant revenue growth and cost savings by ensuring high-dollar leads were properly managed, while also cutting the time spent on lead research in half and streamlining communication across their teams.

D.R. Horton