Case Study: iNet Media achieves 99% reduction in campaign setup time with CallRail

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail

iNet Media, a digital agency that builds online presence for small- and medium-sized businesses that rely on phone calls, struggled with its original call-tracking vendor, Marchex. Reporting was siloed, campaign setup took 24–48 hours, mobile-search calls weren’t tracked, and short cookie retention made it hard to prove ROI — so iNet sought a better call-tracking solution and evaluated CallRail’s call tracking platform.

iNet switched to CallRail and saw immediate improvements: campaign setup dropped from roughly 24 hours to under 60 seconds (a 99% reduction), mobile-search number swapping and longer cookied interaction windows (up to a year) closed attribution gaps, and integrated reporting simplified analytics. The change helped prove campaign value and drive results — one client’s monthly ad spend rose from $2,000 to $8,000 (300%) — and iNet reports better client retention after implementing CallRail.

iNet Media

Julian Winfield

Managing Partner