Case Study: Mozaik Skin & Body achieves significant monthly revenue growth with CallRail call tracking

Day spa increases monthly revenue with call tracking & Google Ads

Mozaik Skin & Body, a day spa, needed to scale its Google Ads while reliably capturing and attributing phone bookings and other offline conversions. To solve that attribution gap, they implemented CallRail call tracking alongside Google Ads, Google Analytics and Hotjar to measure which paid efforts drove online bookings and phone calls.

By pairing CallRail’s call and keyword tracking with granular, offer-specific landing pages and SKAG-style campaigns, Mozaik Skin & Body scaled ad spend to about $2,930/month and in 30 days drove 1,200 clicks and 200 conversions (cost per conversion $14.65), generating roughly $30,000 in revenue and helping grow monthly revenue from ~$5,800 to ~$70,000. CallRail’s tracking gave clear conversion insights that enabled optimization (e.g., a Couples Massage campaign delivered 31 conversions from 92 clicks on a $175 spend), improving ROI and marketing efficiency.

Mozaik Skin & Body