Case Study: Care Advantage and Capital City Nurses boost marketing efficiency with CallRail

Care Advantage boosts marketing opportunities 61% with CallRail

Care Advantage, a provider of in-home care services, faced a complex marketing challenge. They needed to accurately measure true patient demand from their paid search ads while filtering out a high volume of job-seeker inquiries. Their legacy setup with vendor CallRail was suboptimal, leading to inflated lead counts and an inability to attribute performance to real business outcomes.

CallRail implemented a comprehensive solution involving a cleanup of their tracking setup and the use of its AI-powered attribution. This technology analyzed inbound calls and forms to automatically segment true marketing opportunities from job seekers and other noise. The results were significant, including a 61% increase in marketing opportunities and a 39% reduction in cost per opportunity, transforming their inbound marketing into a true growth driver.

Care Advantage