Case Study: Brolik achieves HIPAA-compliant call tracking and measurable client growth with CallRail

CallRail’s HIPAA-Compliance Ensures Medical Clients Have Room to Grow

Brolik, a digital agency specializing in branding, strategy, video and web, needed better visibility into client leads for a cosmetic surgeon—but those calls contained protected health information. Brolik wanted CallRail’s call-tracking and call-recording insights while ensuring full HIPAA compliance.

CallRail provided a HIPAA-compliant solution (including a Business Associate Agreement, encryption, session controls and secured accounts) with unique tracking numbers and call recording per campaign. With CallRail, Brolik identified patient concerns, uncovered that 25–35% of inbound calls were solicitations (allowing a 35% improvement in ad spend), exposed poor receptionist service, and helped grow one client’s business by 108% over two years.

Brolik

Bryce Liggins

Senior Marketing Strategist