Case Study: NYC SEM achieves measurable phone-driven ROI and closed-loop campaign tracking with CallRail

CallRail helps New York Search Marketing Firm Showcase Serious ROI

NYC SEM, a New York search marketing agency, needed to prove ROI for campaigns that drove phone leads rather than online purchases. They engaged CallRail and its call-tracking platform to capture phone conversions with trackable numbers, call recording, and keyword-triggered notifications so phone leads could be tied back to specific campaigns.

CallRail implemented source-specific dynamic numbers, call recordings, and email alerts so NYC SEM could match callers to keywords, view call histories, and report conversions. The result: NYC SEM immediately uncovered phone-driven sales (a duvet-cover campaign recouped the $1,000 monthly ad spend in the first week), proved ROI across multiple clients (including an LED bulb maker and a Montessori school), and gained measurable, actionable caller-to-campaign data for optimization.

NYC SEM

Darren Carter

MD and Principal