Case Study: ClimatePro achieves clearer marketing insights and wins more customers with CallRail

CallRail helps ClimatePro understand their marketing and win more customers

ClimatePro, a Bay Area window film and security products company, faced the common local-marketing challenge of knowing which channels — Google Business Profile, Yelp, digital ads, or branded service trucks — were actually driving calls and customers. Using CallRail to analyze and optimize marketing, they wanted reliable attribution without relying on reps to ask callers where they found the business.

CallRail provided unique tracking numbers for each marketing source plus call recordings and reporting, giving ClimatePro a clear view of channel performance and cost-per-lead so they could reallocate spend to the best performers. The platform was easy to adopt, paid for itself by revealing the optimal marketing strategy, and helped improve conversions by enabling call review and targeted coaching (for example, fixing how reps explained the VisualPro offering).

ClimatePro