Case Study: Workshop Digital achieves deeper lead attribution and improved call & form tracking with CallRail

CallRail and Workshop Digital Q&A

Workshop Digital, a full-service digital marketing agency specializing in SEO and PPC, needed deeper visibility into phone and form leads to better attribute and optimize campaigns. They had been limited by their previous vendor (Marchex), which didn’t provide keyword-level call data, so Workshop Digital adopted CallRail’s call and form tracking to tie leads back to specific keywords, ads, and campaigns.

Using CallRail’s call tracking, call recording and tagging, form builder and integrations with Google Ads, Bing, Google Analytics and NinjaCat, Workshop Digital gained granular attribution and lead-quality insights (e.g., makes/models for auto clients, new vs. returning patients for dentistry). CallRail enabled smarter optimizations, stronger proof of campaign value, client self-service engagement, and the ability to report specifically on qualified new-business leads—outcomes that prompted a mass transition of clients from Marchex to CallRail.

Workshop Digital

Morgan Jarvis

Paid Digital Marketing Team Lead