Case Study: Cabanas Law Firm captures every call and improves marketing attribution with CallRail Voice Assist

Cabanas Law Firm captures every call 24/7 with CallRail and validates $140 clicks

Cabanas Law Firm, a South Florida family law practice, faced a challenge with losing high-value leads and marketing attribution data whenever call volume exceeded their in-house team's capacity. Their previous solution, a third-party answering service, provided an inconsistent caller experience and caused them to lose all visibility into where those important calls originated. They turned to CallRail and its Voice Assist product to address this leaky bucket problem.

By implementing CallRail's Voice Assist, the firm replaced its unreliable answering service. The solution provided a consistent, bilingual experience for callers 24/7 and, crucially, kept all attribution and lead data within CallRail's system. This gave the firm a single source of truth for marketing attribution, allowing them to validate ad spend and cut underperforming campaigns, such as Google Performance Max, which was generating cheap leads that did not convert into cases.

Cabanas Law Firm