Case Study: Baptist Health achieves more accurate insights and improved marketing efficiency with CallRail

Baptist Health gets more accurate insights, boosts marketing efficiency with CallRail

Baptist Health, a non-profit community healthcare network in Jacksonville, Florida, struggled with limited call-tracking visibility across six hospitals and 200+ practices. Their legacy solution only allowed one phone number per page and treated any call over a minute as a conversion, which led to manual, error-prone workflows and unclear lead attribution — so they evaluated CallRail.

Baptist Health implemented CallRail’s HIPAA Compliant Call Tracking and Conversation Intelligence (using call summaries, automation rules, and integrations with Looker, GA4, and Google Ads), enabling multiple numbers per page, keyword-based conversion tracking (e.g., “appointment,” “consultation”), and PHI-safe data sharing under a BAA. The change delivered clearer ROI and faster decision-making, roughly 20% cost savings (paying $650 vs an estimated $800 previously), multiple hours saved through automation, weekly instead of monthly reporting cycles, and much greater visibility into true leads and campaign performance.

Baptist Health

Lauren Anderson

Sr. Digital Content Strategist & Copywriter