Case Study: Paxton Automotive Marketing achieves 20% higher client retention and 15% increased client sales with CallRail

Automotive Agency Increases Client Retention and Sales with CallRail

Paxton Automotive Marketing, the country’s leader in direct mail and digital advertising for the automotive industry, supports more than 125 clients but struggled with call-tracking solutions that were hard to integrate, not client-friendly, and lacked modern mobile and SMS capabilities. After trying multiple providers, Paxton selected CallRail’s call tracking platform to address those gaps and provide flexible, user-focused attribution tools.

CallRail implemented integrated call tracking with real-time analytics, form submission and acquisition reports, SMS texting, and call recording so Paxton could send sales-ready leads via text, prove ROI quickly, and optimize campaigns on the fly. Using CallRail, Paxton achieved a 20% increase in client retention and a 15% increase in client sales, while driving more appointments and showroom foot traffic for its clients.

Paxton Automotive Marketing

Brittany Ford

Sales Account Executive