Case Study: Webfirm achieves 50% increase in client phone conversions with CallRail call tracking

Australian Digital Marketing Agency Boosts Client’s Phone Conversions 50% with Call Tracking

Webfirm, a full-service digital marketing agency in Melbourne, faced a major attribution blind spot: they couldn’t accurately measure or prove how phone calls contributed to client lead generation. To fix this, they adopted CallRail’s call tracking and analytics (including call recording and integrations) to capture and attribute phone leads alongside web channels.

CallRail’s solution was quick to set up and integrated natively with Webfirm’s AgencyAnalytics CRM, providing call recordings, detailed reporting, and channel attribution that enabled lead qualification and staff training. As a result, Webfirm and its clients gained clearer insight into lead sources and sales performance — one client saw phone conversions increase by more than 50% — while CallRail’s analytics helped optimize budget allocation and reduce missed leads.

Webfirm

Andrew Coventry

Account Director