Case Study: AttorneySync boosts law firm intake and attribution with CallRail

AttorneySync improves intake with CallRail, capturing 20% of missed calls

AttorneySync, a legal marketing agency founded by lawyers, faced the challenge of helping law firms connect their marketing efforts to actual business outcomes. They needed a way to prove that driving calls was not enough; firms also had to effectively answer, qualify, and convert those opportunities into signed cases. To address this, they turned to vendor CallRail for its call tracking and analytics services.

CallRail provided the solution by enabling detailed call tracking and attribution. Using CallRail's dynamic number insertion, AttorneySync could precisely identify which marketing channels generated calls. Furthermore, CallRail's Voice Assist AI product helped streamline the intake process by answering calls, qualifying leads, and ensuring no opportunity was missed. This allowed AttorneySync to demonstrate a clear return on investment to their clients, optimize media buys based on qualified leads, and significantly improve intake conversion rates for the law firms they serve.

AttorneySync