Case Study: altLINE achieves 108% increase in online conversions with CallRail

altLINE Banking Increases Conversions by 108% with CallRail

altLINE, the specialty commercial lending division of The Southern Bank Company, needed a way to track multiple phone interactions, attribute calls to specific landing pages and marketing channels, and blend those phone conversions with web data in Google Analytics. To solve this attribution and lead-tracking gap, they engaged CallRail’s call tracking and analytics solution.

CallRail implemented call tracking, Google Analytics integration, call routing and phone management features (whisper messages, notes) so altLINE could view call and web data together and calculate CAC by channel. As a result, altLINE increased online conversions by 108%, lowered customer acquisition cost by 39%, and grew online customers by 67%, giving management clearer ROI insights and confidence to reallocate ad spend based on CallRail data.

altLINE

Connor Cranford

Marketing Director