Case Study: WebMechanix achieves optimized lead qualification and source tracking with CallRail

Agency Optimizes Client’s Lead Qualification Strategy with CallRail

WebMechanix, a Baltimore-based full-service digital marketing agency focused on conversion optimization, needed better visibility into which campaigns produced the best, sales-ready leads—many of which closed over the phone. Relying on client-reported qualification left gaps in source attribution and lead quality. CallRail provided the solution by supplying campaign-specific tracking numbers and call monitoring so WebMechanix could identify call sources and evaluate lead handling.

CallRail’s tracking numbers and call monitoring let WebMechanix attribute paid and organic calls to specific campaigns, listen to call quality, run weekly reviews and produce monthly reports. Using CallRail, the agency proved which channels drove the majority of leads, identified recurring customer questions and added website content and licensing functionality, corrected receptionist routing to boost conversions, and gained quantifiable insight into lead quality—improving client outcomes and closing the feedback loop.

WebMechanix

Brian Thackston

Director of Content and Marketing