Case Study: SCUBE Marketing achieves 21% more leads and a 21% lower CPL with CallRail

Agency Increases Leads by 21% and Reduces CPL by 21%

SCUBE Marketing is a digital marketing agency that helps lead-generation and e-commerce clients improve paid search, paid social, and display performance. They struggled with incomplete analytics—especially tracking and attributing phone calls from landing pages and offline campaigns—which obscured true ROI. To solve this, SCUBE adopted CallRail call tracking (using Dynamic Number Insertion and Campaign-Level Call Tracking) to fill gaps in attribution and integrate call data with Google Analytics and their reporting.

CallRail’s implementation let SCUBE attribute delayed and offline calls to the proper campaigns, prioritize budget and search-term optimization, and run targeted A/B ad tests informed by fuller data. The new visibility showed phone calls drove 65% of leads and enabled data-driven changes that, over six months, increased paid search leads by 21% and reduced cost per lead (CPL) by 21%—results SCUBE directly credits to CallRail’s tracking.

SCUBE Marketing