CallRail
203 Case Studies
A CallRail Case Study
Adsquire, a performance marketing agency for law firms, faced the challenge of attribution gaps for their clients. Their law firm clients could not determine which marketing campaigns were driving qualified phone calls that led to new cases, causing wasted ad spend and missed opportunities. They adopted CallRail's call tracking service to gain clarity.
Using CallRail, Adsquire implemented dynamic call tracking, human lead qualification, and collaborative reporting. This solution provided clear attribution, allowing them to reallocate budgets based on performance. For one client, CallRail's data revealed a underperforming channel, and shifting that budget nearly quadrupled case acquisition without increasing total spend. CallRail gave Adsquire the data-driven insights needed to drive measurable growth for their clients.