Case Study: Adria Marble and Granite saves 10–20 hours/week and captures more qualified leads with CallRail

Adria Marble saves time and gets more of the right leads with ActiveCampaign + CallRail integration

Adria Marble and Granite is a family-owned stone fabricator that installs countertops and other stonework. As they moved online, the business struggled with an unstable WordPress site, poorly optimized Google Ads, untracked phone leads and time-consuming manual follow-up. To address phone-driven inquiries and lead nurturing they turned to CallRail (integrated with ActiveCampaign) to get better visibility into call sources and campaign performance.

CallRail was implemented by agency partner Berk Labs to provide call tracking, automatic call data syncing into ActiveCampaign, missed-call texts and autoresponders, and attribution back to Google Ads/Analytics. The integration let Adria Marble automate follow-up, calculate campaign value and cost per call, and prioritize higher‑value leads—saving about 10–20 hours per week, lowering cost per lead, improving response rates and helping the company win more and better jobs.

Adria Marble and Granite

Irfan Sabovic

Adria Marble and Granite