Case Study: Adria Marble and Granite saves time and improves lead quality with CallRail and ActiveCampaign

Adria Marble and Granite saves 10-20 hours a week with CallRail

Adria Marble and Granite, a family-owned stone fabricator, faced challenges with their Google Ads campaigns, spending too much per click and generating unqualified leads. They turned to vendor CallRail and its call tracking service to better track phone calls and tie them to their ad spend.

By implementing CallRail's integration with ActiveCampaign, Adria Marble automated lead tracking and follow-up processes. The solution saved them 10-20 hours per week, lowered their cost per lead, and helped them target higher-value customers. CallRail enabled the company to connect revenue directly to ad spend and ensure no lead was missed, significantly improving their customer responsiveness and closing more profitable deals.

Adria Marble and Granite