Case Study: Yugo achieves full visibility into telephonic lead conversions with CallRail

Achieving full transparency and optimizing lead conversion

Yugo, a global student housing company operating in 110 locations across nine countries, wanted better visibility into how telephone inquiries turned into bookings. Before working with CallRail, call quality monitoring was not prioritised and telephonic lead conversions were not being tracked from marketing channels.

CallRail was implemented for Yugo U.K. to monitor and track inbound leads, with Google Ads integration and Advanced AI transcription used to assess call quality, sentiment, and keyword-driven intent. After seven days, the team identified useful insights for marketing and customer service, and the project led to 100% visibility into Google Ads telephonic lead conversions, standardised welcome messaging across 100% of residences, and a 100% reduction in the most repetitive queries.

Yugo