Case Study: Lake Washington Windows & Doors achieves 14 hours/month time savings and accurate call attribution with CallRail

How Lake Washington Windows & Doors saves 14 hours a month with CallRail & RingCentral

Lake Washington Windows & Doors, a trusted Seattle-area home improvement company, partnered with Clarity Online SEO and implemented CallRail to gain visibility into which campaigns were driving calls and form fills. As call volume and ad spend across Google, Facebook, and Microsoft Ads scaled, manual attribution across RingCentral, CallRail, and their CRM became time-consuming and error-prone — up to 30% of inbound leads were inaccurately tagged and CSRs spent hours manually matching call sources.

CallRail’s native integration with RingCentral was deployed to push CallRail source data directly into the RingCentral interface so CSRs see marketing sources in real time. The CallRail + RingCentral solution saved CSRs a combined 100 seconds per call (about 14 hours per month), eliminated roughly 3 hours a month of auditing, reduced attribution errors by ~30% to nearly zero, unified call data for cleaner reporting, and enabled faster, more confident marketing decisions.

Lake Washington Windows & Doors

Audrey Sommer

Marketing Manager