Case Study: Global IT and Software Solution Providing Company achieves 500 qualified leads and APAC expansion with Callbox

World’s Computer Giant Gets Even Bigger with Callbox

Global IT and Software Solution Providing Company, a global systems integrator serving customers in 170 countries, needed to expand its Asia‑Pacific footprint but was unhappy with prior telemarketing vendors. The company engaged Callbox to provide flexible, technically adept B2B telemarketing, lead generation and appointment‑setting services (with PipelineCRM used for lead distribution) to quickly source qualified prospects and support reseller and partner programs.

Callbox trained agents on the customer’s 14 software and 3 hardware products and ran customer‑nurturing and high‑density lead generation campaigns across Singapore, Malaysia, Indonesia and the Philippines. Over a year Callbox delivered measurable impact — 500 qualified leads, contact and engagement with 50 business partners, multiple new accounts and increased sales activity — earning partner praise, contract renewals and an invitation to join the customer’s ASEAN marketing plans.