Case Study: US-based all-flash enterprise storage company achieves launch RSVP target in two days and exceeds projected attendance with Callbox

Upstart Storage Company Beats Launching Turnout Target in a Flash

US-based All-flash Enterprise Storage Company hired Callbox in January 2014 to run an appointment-setting campaign targeting Fortune 1000 prospects in Singapore, Malaysia and the Philippines ahead of its May Singapore office launch. About a week before the event the company was short of its 80-registration goal, so the country manager engaged Callbox to run an event telemarketing (RSVP) campaign with only two days to generate 17 additional qualified registrations.

Callbox quickly created and segmented a high-quality calling list, supplemented the client’s data with its own targeted database, and executed an outbound RSVP telemarketing push that focused on pre-qualified contacts (achieving a 35% positive contact rate). In two days Callbox delivered the 17 confirmed RSVPs, produced 57 attendees versus a projected 40 (plus 10 press), and left the client with 78 follow-up leads including 12 who requested more information; the client subsequently re-contracted Callbox for additional appointment setting.