Case Study: North America Marketing Software Company achieves 50% shorter lead-nurturing cycle and turns targets into sales-ready leads with Callbox

Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle

North America Marketing Software Company, a Canada‑rooted SAP enterprise software and consultancy group expanding into the U.S., struggled with fragmented telemarketing and email vendors that left sales teams coordinating separate platforms and spending excessive time on lead prequalification. They engaged Callbox for a unified Multi‑Touch Multi‑Channel lead generation and lead nurturing campaign using the Callbox Pipeline to target manufacturing decision‑makers in California, New York and Texas and accelerate market entry.

Callbox implemented an integrated six‑channel program (calls, email, web landing page, LinkedIn, SMS and postal mail), leveraged its Data Warehouse to build a 9,046‑record target list, automated multi‑step email and calling nurtures via Callbox Pipeline and used a dialer to sustain high outbound activity. The campaign produced an average of 12 face‑to‑face and 23 phone appointments per week, moved 82% of appointments to proposal stage, closed two deals in the first two weeks for a 3× ROI, shortened the nurturing cycle by 50% (from ~26 to 12 weeks), and fully profiled 87% of records — demonstrable impact delivered by Callbox.