Case Study: Leading Satellite Communication Company achieves rapid maritime market expansion and 10 qualified appointments in four weeks with Callbox

Telecom Firm’s Campaign Enters Next Phase, Grows Reach in New Segments

Leading Satellite Communication Company, the satellite communications unit of a major Asian telecom group, engaged Callbox to accelerate its 2018 push into maritime satellite markets across Asia and EMEA. Facing a shift from land-focused outreach to selling two Inmarsat Fleet One offerings (Coastal and Global) to shipping and maritime operators, the customer needed targeted appointment setting and prospect profiling to identify subscribers with modest onboard data needs.

Callbox implemented a multi-channel program of database profiling, phone-based conversations and email touches, refining the client’s contact list and scripts and booking sales meetings. In the first 22 working days Callbox dialed 4,879 records, reached 318 decision makers, tagged 93 prospects for follow-up, processed 60 requests for information and delivered 10 qualified appointments—all accepted as sales-qualified by the client and produced ahead of schedule.