Case Study: Leading Internet and Information Technology Company achieves 456 ERP leads with Callbox

Successful Partnership with IT Heavyweight

Leading Internet and Information Technology Company, a Dublin‑based provider of domain registration, web hosting, hardware, web design, telecom and SEO services, needed to reach organizations planning ERP implementations. Because ERP projects are costly and lengthy—often discouraging buyers and causing lost sales—the company engaged Callbox (Feb–Dec 2006) to generate and nurture prospects and retain customer loyalty using Callbox’s phone‑based research, lead generation campaign and PipelineCRM tracking service.

Callbox profiled prospects with targeted phone research and jointly developed surveys, ran a cold‑calling program to identify companies needing upgrades, performance tuning or full system overhauls, set appointments with C‑level and IT decision makers, and provided PipelineCRM for lead tracking. Over the 10‑month campaign Callbox generated 456 leads, and the Leading Internet and Information Technology Company was satisfied enough to continue campaigns after a one‑quarter break, demonstrating a measurable increase in pipeline opportunities.