Case Study: Leading Shipping Software and IT Solutions Supplier achieves international lead generation and new-business growth with Callbox

Software Company Transforms Marketing Activities after Using Callbox

Leading Shipping Software and IT Solutions Supplier, a Singapore‑based firm with over 100 employees serving 200+ clients in the shipping industry, wanted to increase sales from new business and open markets abroad but found managing international lead generation across time zones difficult. Although it had an inside sales team, the company engaged Callbox for outsourced telemarketing and targeted lead generation to deliver more qualified sales leads and support expansion into new regions.

Callbox launched a cold‑calling campaign in February 2007 with a dedicated telemarketing agent and maintained close coordination through weekly conference calls and client updates. Callbox’s services expanded to call‑to‑invite campaigns in Dubai/UAE, lead generation in Europe, SEO, and market research; the ongoing work brought in new clients across cultures and time zones and kept steady communication. The Leading Shipping Software and IT Solutions Supplier has used Callbox since 2007 and referred Callbox to its sister aviation software provider plus three additional accounts that became regular Callbox customers.