Case Study: Microsoft-certified Dynamics consulting firm secures nearly 300 qualified sales leads and boosts sales productivity with Callbox

Software Company Favors Callbox Sales Leads Over Own Contact List

Microsoft Consulting Service Providing Company, a Microsoft Certified Business Partner and authorized reseller of Microsoft Dynamics, was struggling to generate enough sales-ready leads because its own contact list was saturated, its market area was limited, and lead qualification criteria were changing. To let its inside sales team focus on closing rather than prospecting, the company engaged Callbox for outsourced lead generation and targeted contact-list services.

Callbox ran an initial three-month campaign followed by a six-month engagement (quota: 10 qualified leads per month), providing targeted lists, outbound calling, and strict qualification so prospects that didn’t meet criteria were removed. Over a more-than-five-year relationship Callbox delivered close to 300 qualified sales leads by the end of 2010, raised contact rates and lead quality, drove additional inbound inquiries and website visits, and freed the client’s sales team to be more productive—resulting in measurable increases in leads and revenue for Microsoft Consulting Service Providing Company.