Case Study: Leading Professional Training Agency grows customer base and secures 52 qualified appointments with Callbox

Professional Training Agency Grows Customer Base with Callbox

Leading Professional Training Agency, an Australian Registered Training Organisation and member of the Group Training Australia Network, needed to boost registrants for its group training courses but found its in-house sales team short on time and cold-calling skills, struggling with gatekeepers and poor-quality leads. To solve this, the agency engaged Callbox for outsourced lead-generation and cold-calling services (supported by Callbox’s PipelineCRM).

Callbox ran a targeted cold-calling campaign to construction and engineering companies in Central Adelaide, refining call schedules, increasing call volume, and using quality-assurance analysts and PipelineCRM to qualify and track prospects. The campaign delivered 7,249 calls with 5,359 contacts (73% contact rate), 1,042 positive contacts, 52 qualified appointments in 67 calling days, and 2 sign-ups by week three, while building a prospect database for ongoing follow-up—results that led the agency to re-contract with Callbox.