Case Study: Leading Managed Print Solutions Provider achieves a steady stream of high-quality sales leads with Callbox

Print Solutions Provider Makes the Switch to Telemarketing

Leading Managed Print Solution Providing Company is a global provider of office printers, multifunction devices, copiers and document workflow services with over 60 years’ experience and operations in 160 countries. Facing spiraling cost-per-lead and low-conversion results from advertising and other channels, the company engaged Callbox to run a telemarketing lead-generation campaign targeting firms with 500–2,000 employees and $50M–$2B in revenue.

Callbox segmented target lists across Singapore, Thailand and Malaysia, staffed a technically knowledgeable telemarketer (trained by the client), used largely unscripted calls to handle technical questions, and applied stringent quality checks including call recording and daily reporting. As a result, Callbox delivered a steady, measurable flow of highly qualified sales leads and business appointments that met the client’s success criteria (prospect agreement to be contacted), improved lead quality and gave the client transparent daily performance tracking.