Case Study: Leading Precision Engineering Company achieves rebranding success and generates 208 leads (69 hot) with Callbox

Precision Engineering Company Executes Precise Rebranding with Callbox

Leading Precision Engineering Company, the Singapore arm of a German industrial equipment supplier specializing in motion and fluid control technologies (actuators, valves, fittings, etc.), faced a short-term challenge after a major rebrand and webstore overhaul: it needed to inform existing customers about the new brand and site while quickly identifying specific customer needs and sales inquiries. To address this, the company engaged Callbox for precision-oriented lead generation and customer profiling services.

Callbox implemented a two-part solution—manual customer profiling to cleanse and verify the contact list, followed by targeted lead generation through live phone outreach, catalog distribution across AU, NZ, SG and MY, and follow-up appointment-setting. Within 12 weeks Callbox delivered a thoroughly updated list of 918 profiled records and generated 208 total leads (69 hot leads — about one-third of the total, 119 warm leads, and 20 cold leads), meeting all campaign objectives within the three-month window.