Case Study: Leading Online Travel Agency doubles whitepaper downloads and boosts MQLs with Callbox

Outbound Campaign Fast-tracks Inbound Results for Business Travel Platform

The Leading Online Travel Agency’s corporate travel management arm sought to grow its SME business by promoting a new company travel policy whitepaper but was seeing weak inbound performance (about six downloads per week and subpar MQL conversion). Lacking outbound expertise, the customer engaged Callbox to add targeted outbound channels to its content promotion mix.

Callbox ran a 3-month, multi-channel outbound lead generation program (live calls plus email and LinkedIn), preparing campaign materials, qualifying prospects, and engaging SME decision‑makers. In 66 days the Callbox campaign generated 109 completed leads (88 of them MQLs), reached 386 decision‑makers, drove 189 ebook downloads (≈16/week, roughly double the pre-campaign rate), and produced 71 follow-ups, with email open rates of 32.2% and a 9.7% CTR.