Case Study: New Zealand Video Production Company achieves 40 qualified appointments and pipeline growth with Callbox

NZ B2B Media Company On Track to Hit Targets with Callbox

Video Production Service Providing Company, a New Zealand corporate video production firm specializing in advertising, corporate communications and event coverage, wanted to grow market share in the Auckland–Hamilton “Golden Triangle” but lacked the internal bandwidth for top‑of‑funnel prospecting. To accelerate lead generation and free its sales development team to focus on mid‑ and bottom‑of‑funnel activities, the company engaged Callbox for an appointment‑setting campaign.

Callbox ran a three‑month program combining one‑on‑one sales calls and targeted email outreach (managed via Callbox Pipeline), compiling the target list, drafting scripts, and qualifying prospects before handing off appointments. In 12 weeks Callbox delivered 40 qualified appointments, 46 follow‑ups and 68 requests for information; email metrics included 98% delivery, 33% open rate and 7% CTR, with monthly appointments of 12/13/15. The Client expects 75% of appointments to become sales‑qualified (≈30) and, at a 60% close rate, roughly 18 new customers—delivered through Callbox’s program.