Case Study: US-based Leadership Curriculum Provider achieves 228 event registrations and 75% database accuracy with Callbox

Marketing Automation and the Callbox Curriculum for Success

US-based Leadership Curriculum Providing Company needed a competitive telemarketing partner to systematically introduce and follow up with target contacts for its leadership seminars. They engaged Callbox to run a Call-to-Invite campaign using Callbox’s marketing automation and Lead Nurture Tool to manage outreach, scheduling, email sends, and database profiling.

Callbox combined daily outbound calling, ongoing data profiling, and behavior-based automated email workflows to queue timely follow-ups, track prospect actions, and cleanse lists. The campaign produced 228 registrations across 10 events (79 or 34% via the Lead Nurture Tool), raised average monthly leads from 21 to 28, improved database accuracy from 35% to 75%, and increased call productivity and conversion while eliminating manual scheduling and list maintenance.