Case Study: Award‑winning training provider fills sales pipeline and boosts customer acquisition with Callbox

Leading Training Providing Company - Customer Case Study

Leading Training Providing Company, an award‑winning provider of sales and service performance, management and leadership training, faced stiff competition and lacked the manpower to quickly generate fresh, warm leads across multiple industries for its customized training programs, e‑learning modules and professional coaching. To scale marketing efforts and reach prospects fast, the company engaged Callbox for lead generation and appointment‑setting support, including use of Callbox’s phone appointment services and access to a PipelineCRM account.

Callbox launched a phone‑based campaign in June 2008, with agents conducting 100 calls per day against a 20‑leads/month quota, performing stringent phone research to build prospect profiles, pre‑qualifying companies and setting executive appointments while sharing qualified lists and jointly developed proposals. Over nearly two years and nine campaign terms Callbox filled the client’s sales pipeline, produced a high volume of returned appointments that drove customer acquisition, and met the client’s goals—so much so that lead generation was temporarily put on hold while the client’s sales team worked through the influx.