Callbox
107 Case Studies
A Callbox Case Study
Leading Technology Consulting Firm, the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand, needed to increase sales, raise awareness of its services and drive registrations for its Oracle Leadership Forum. They engaged Callbox to generate qualified leads and to promote and confirm attendance for the event using telemarketing and invitation follow‑up services.
Callbox ran two campaigns — a telemarketing Lead Generation campaign calling CIOs and a Call‑to‑Invite campaign to confirm forum attendees — capturing contact details, scheduling meetings and recording prospects in Callbox’s PipelineCRM for client follow‑up. The efforts delivered immediate warm leads and a strong turnout for the event; the client praised Callbox’s communication and efficiency and plans to use Callbox and PipelineCRM for future lead‑generation and promotional campaigns.
Leading Technology Consulting Firm