Callbox
107 Case Studies
A Callbox Case Study
Leading Online Hotel Reservation Providing Company, a worldwide market leader in online hotel reservations with access to over 35,000 properties, was losing bookings during seasonal and irregular network congestion as frustrated customers abandoned slow web pages. To recover those sales and consolidate phone sales and service, they partnered with Callbox to add a prominently displayed toll-free number staffed by 24/7 live phone operators.
Callbox implemented and managed the live phone sales and customer-service channel, creating a new, customer-oriented sales outlet that complemented the website rather than cannibalized it. The service attracted customers who would not use the online system, increased repeat sales through agent rapport, offloaded reservation and modification management to Callbox, and reduced costs by more than 50% per customer.
Leading Online Hotel Reservation Providing Company