Case Study: Leading IT Security Company secures 11 qualified appointments and 104 leads in APAC with Callbox

IT Security Provider Taps into APAC Markets with Callbox Campaign

Leading IT Security Company, a U.S.-based provider with a China office, wanted to grow APAC sales of its card printers/encoders and ID card design software suite by targeting organizations that issue ID cards (Australia: clubs/memberships; Philippines: BPO and manufacturing). Needing to outsource the awareness-stage prospecting while preserving in-house follow-up and requiring strong regional know-how, the Leading IT Security Company engaged Callbox for an appointment-setting campaign.

Callbox ran a three-month multi-touch campaign (live calls plus email), building approved contact lists, drafting vertical-specific scripts, and qualifying prospects into SQLs and MQLs. The campaign delivered 11 Qualified Appointments, 104 Completed Leads, 33 leads for follow-up and reached 640 decision makers, provided actionable market intelligence, met all objectives, and produced SQLs the client expects to convert at 70–80% (about 8–9 customers).