Case Study: Leading IT Service Company achieves 29 qualified appointments in 12 weeks with Callbox

IT Firm Picks Callbox’s ‘Consultative Fit’, Hits Goals in Ongoing Campaign

Leading IT Service Company, an Australia-based IT consulting and professional services firm specializing in VDI, security and cloud services, needed to transition from a white-label subcontractor model to direct enterprise sales while embedding its subcontracting experience into a clear value proposition. To drive top-of-funnel prospecting and brand awareness across Australia and New Zealand, Leading IT Service Company selected Callbox for its consultative-fit appointment-setting service.

Callbox implemented an integrated, solution-segmented campaign combining phone-based appointment setting with LinkedIn touchpoints and targeted email nurturing (using Callbox’s Pipeline Lead Nurture tool). In roughly three months Callbox reached 935 decision-makers, delivered 29 qualified appointments (14/8/7 by month), produced 51 follow-ups and 27 requests for information, and achieved email open rates of 10.2%, 11.4% and 23.0%; the client expects about 80% of appointments to convert to SQLs and projects up to nine new customers from this campaign.