Case Study: Leading Technology Service Providing Company achieves a 50% increase in email replies and 44 solid appointments with Callbox

IT Consulting Expert Reclaimed Prized Customer Conversations

Leading Technology Service Providing Company, a seasoned e‑retail and technology consulting firm in Dover, PA, faced a drop in new business after its catalog email replies fell from 8–10% to 5–7%, reducing customer conversations and hampering prospect qualification. To restore engagement, the company partnered with Callbox for outsourced appointment setting and advanced email marketing using Callbox’s Pipeline Lead Nurture Tool.

Callbox profiled and updated the client database, sent tracked catalogs via the Pipeline Lead Nurture Tool, and routed prospect actions to agents who performed prioritized follow‑up calls and set calendar‑confirmed appointments for the client’s consultants. The campaign produced 720 replies from 4,500 sends (a 50% improvement over the client’s prior in‑house results), delivered 44 solid appointments, and led to 5 closed deals with 3 more likely to close—projecting up to 8 closes (about an 18% close rate) and over $250,000 in additional revenue.