Case Study: UK’s Leading Workflow Automation Provider Generates 15 Qualified Leads with Callbox

Integrated Campaign for UK’s Leading Workflow Automation Solution

UK's Leading Workflow Automation Solution Providing Company, a London-based provider of enterprise workflow applications serving over 1,500 corporate clients and 1 million users worldwide, needed to drive high-quality sign-ups for a Microsoft SharePoint seminar in London and to generate fully qualified, near-term sales leads. With no prior experience outsourcing marketing, the client engaged Callbox to run outbound calling and an integrated campaign, using PipelineCRM for real-time campaign monitoring.

Callbox executed outbound invitations targeting CEOs, CIOs, CFOs and IT managers, then pivoted to a two‑phase lead generation push focused on public‑sector prospects and mined the client’s database for targets. The campaign delivered 15 qualified leads in 22 calling days, 412 positive contacts from 1,912 dials (22% contact rate), 38 scheduled follow-ups and 55 requests for more information, while boosting brand awareness and market intelligence — outcomes that led the client to consider further outsourced programs with Callbox.