Case Study: New Zealand Payroll Software Company achieves 40% winback rate and 84 new leads with Callbox

HR Market Leader Wins It All Back and More with Callbox

New Zealand Payroll Software Company, an HR market leader with 33 years’ experience and over 10,000 customers, faced a 20% customer attrition as competitors matched its payroll features. To regain lost accounts and acquire new customers, the company engaged Callbox for a focused lead generation campaign.

Callbox deployed a multi-channel marketing program—targeted email sequences, real-time tracking, follow-up calls and database profiling—to pursue new prospects and winback targets with tailored offers. The campaign generated 2,343 positive contacts and 84 leads (11 office, 35 phone appointments, 38 online demo bookings), including 38 winback customers (40%), demonstrating measurable recovery and pipeline growth for Callbox’s client.