Case Study: HK-Based Industrial Supplier widens market lead and boosts sales productivity with Callbox

HK-Based Industrial Supplier Widens Market Lead with Callbox’s Help

HK-Based Industrial Supplier, a Hong Kong manufacturer and distributor of custom decorative stainless steel and related fit-out products, needed to outsource prospecting because its sales reps were spending less than a third of their time talking to prospects and its marketing team was too stretched to take on lead generation. The company chose Callbox to run an Appointment Setting campaign (with email marketing and Callbox Pipeline lead nurture automation) across six APAC markets to reach architects, contractors and construction suppliers.

Callbox compiled targeted contact lists, ran multi-touch appointment setting and email nurture sequences, and handed off qualified meetings to the client’s sales teams. In 12 weeks Callbox delivered 48 qualified appointments, 46 follow-ups and 42 requests for information (month-by-month: 14, 22, 12), boosting sales productivity and enabling the client to target a 75% lead-to-opportunity and 50% opportunity-to-close rate — a pipeline that could convert to about 18 new customers this year.