Case Study: Singapore-based SaaS company achieves 55 qualified appointments and a pipeline boost with Callbox

High-Growth SaaS Startup Boosts Momentum with Callbox Campaign

Singapore-based SaaS Company, a fast-growing provider of a cloud-based transportation operations management platform for SMEs, faced a capacity gap: with under 50 staff mostly in engineering, its sales reps were spending nearly two-thirds of their time researching and contacting prospects. To accelerate market share growth in Singapore and Malaysia ahead of a pre-series A milestone, the Singapore-based SaaS Company engaged Callbox for outsourced appointment setting and email outreach.

Callbox ran a three-month integrated appointment setting campaign—building targeted Singapore and Malaysia contact lists, refining scripts, prioritizing office meetings in Singapore and phone appointments in Malaysia, and executing coordinated email marketing. The campaign delivered measurable results: delivery rates of 96–98%, open rates up to 17%, reply rates ~3.8%, 55 qualified appointments (19/20/16 by month), 51 follow-ups and 39 information requests, providing the Singapore-based SaaS Company with the pipeline boost needed to meet its funding milestone.