Case Study: Leading Healthcare SaaS Company achieves 2‑fold pipeline growth and doubles qualified appointments with Callbox

Healthcare SaaS Vendor’s Pipeline Growth Jumps 2-Fold in 3-Pronged Campaign

Leading Healthcare SaaS Company, a US provider of NLP-enabled medical coding, CDI, compliance auditing and revenue cycle services, struggled with a long (>6 months) sales cycle and inconsistent results from outsourced prospecting — poor prospect lists, insufficient product training for agencies, high no-shows and weak qualification left its in-house team doing outreach but producing only 6–8 appointments a month. The company engaged Callbox to run a focused, multi-channel appointment-setting program (using Callbox’s Pipeline CRM and Lead Nurture capabilities) so its sales reps could concentrate on nurturing and closing vetted opportunities.

Callbox implemented a three-month, multi-touch campaign combining live calling, email sequences and LinkedIn outreach, plus targeted content distribution; in 66 days it delivered 47 qualified appointments (a more-than two-fold increase), 228 follow-ups and 48 requests for information, with email opens at 24.2%, CTR 11.2%, 0.04% hard bounces, 759 new LinkedIn connections and a 12.5% InMail response rate. Appointments rose month-over-month (16 then 20 in months two and three), produced more high-value proposals, and prompted Leading Healthcare SaaS Company to renew its contract with Callbox.