Case Study: Leading Global Company Improves Lead Capture and Conversion with Callbox

Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox

Leading Global Company is a world-leading provider of 3D and Product Lifecycle Management software with more than 130,000 customers in 80 countries. After being unsatisfied with a prior lead generation provider, its Singapore office looked for a better approach to improve lead capture and conversion, profile prospects already using its CAD solutions, and route leads to resellers. It then signed a three-month pilot with Callbox.

Callbox launched the campaign on November 22, 2010 with two full-time agents and split it into lead generation, appointment setting, and call-to-invite work. It used customized Pipeline CRM accounts and a spreadsheet to manage daily call lists and lead routing, while also expanding into cold lists when warm-list efforts were not enough. The case study does not provide specific numerical results, but it states that Callbox’s approach was considered more cost-effective and efficient and produced substantial positive results from the cold-list source.